Introducing
the Founder

Sébastien Imbert boasts an expansive background in innovation, technology, marketing, and sales. A distinguished alumnus of Kedge Business School with a specialization in Business Engineering, an MBA in Online Marketing & Commerce (with honors) from MCI, and further qualifications from HEC – CESA Marketing, Sébastien’s credentials speak for themselves. Having dedicated over two decades to Microsoft, Sébastien’s final five years there saw him in the esteemed role of Chief Marketing Officer.

Entrusted with spearheading strategic marketing directions, planning, orchestrating, and executing Connected Marketing & Sales initiatives, his focus remained firmly on driving growth and adoption of Microsoft’s cloud solutions (spanning Data & AI, Infrastructure, ERP/CRM, ModernWork, Cybersecurity) and devices (like Surface and Hololens). Before this, Sébastien pioneered as Microsoft’s Digital Marketing Director, where his visionary strategies birthed numerous initiatives in France that later found global resonance.

Expertise and Leadership: Bridging Sales & Marketing

Modern Selling & Lead Cultivation: Harnessing the power of engagement to generate new business opportunities.

#ModernSelling #LeadGeneration

Client Engagement Mechanisms & Business Opportunity Generation: Leveraging automated marketing, sales enablement, account-based marketing, and social selling to create a robust sales funnel.

#MarketingAutomation #SalesEnablement #ABM #SocialSelling

Platforms Tailored for Physical, Digital, and Hybrid Events: Embrace the future with phygital event solutions, capitalizing on first-party data insights.

#Phygital #FirstPartyData

Deep Client Insights: Dive into comprehensive data management to understand your audience better.

#DataManagement

Digital Content Production & Amplification: Create and magnify your digital footprint with efficient content strategies.

#ContentFactory

Social Media Mastery: Enhance your reach, engagement, and brand through employee and customer advocacy, emphasizing the power of personal branding.

#Reach #Engagement #EmployeeAdvocacy #CustomerAdvocacy #PersonalBranding

Holistic Advertising Campaigns: Immerse audiences with integrated omnichannel advertising strategies.

#omnichannel

L’ambition centrale de ykaria.tech est d’aider ses clients à prospérer dans un monde profondément transformé par la technologie.